Really, it's not about the bike.
Seems redundant to post a video like that and think of it in terms of Bend, OR. After all, we regard ourselves as an uber-fit town. But, all of these runners, bikers, hikers, skate-skiers are for the most part, driving to work, driving their kids to school, driving down the street to the store.
Some might say that's a poor example. And, not everyone is an uber-athlete. Those citizens are also driving everywhere.
What can the city or county do to "drive" more transport to active, instead of passive? I'm asking you. What?